Jobless Anthony Okopie, 30, posed with bundles of cash, wore a Rolex and splashed out at Harrods after sending his dealers on National Express coaches to sell cocaine and heroin to addicts in Plymouth.
Okopie, from Peckham, south east London, also bought a Mercedes for girlfriend Selina Laurrane, who is being pursued through the courts.
Cash was found stuffed in designer trainers when police raided his home and discovered pictures of money and cars on his phone.
They confiscated 15 pairs of expensive trainers, Louis Vuitton clothes and leather belts.
Despite admitting handling £227,000 in criminal property, Okopie has been ordered to repay less than three per cent of his net profits.
Plymouth Crown Court heard in January how he sent dealers to the port city twice a week, with prosecutors estimating he supplied up to five kg of heroin and cocaine with a purity between 87 and 96 per cent.